Alison had a basic WordPress template for her site, and felt it wasn’t reflecting her style or connecting with her clients. Together, we felt a hand-drawn approach to the logo and design elements would be a great addition and, after research on my part, Alison chose Erin Ellis from my shortlist of illustrators. Once the logo and illustrations were in place, I created a bohemian-style design – with unique touches in the forms of watercolour, gold foil and light-leak filters for the site photography. Custom functionality was brought in to make her many success stories easily filterable by health issues for potential clients, and all pages were coded with unique layouts to add to the handmade feel of the site.